Brand Creation
Michael Ryan

Michael had a preexisting logo that he has created when building his original website. Although it served its purpose, during Michael’s website review we discussed how his logo could be improved to be a bit more simplistic yet still capture the Irishness he wanted to portray. By refreshing his logo and using the same colours chosen when creating his new website we had a really strong foundation to use when designing the aesthetic of the entire website.

Michael wanted a clean, easy to read logo that was quite simply his name in a script font to portray handwriting to give that more personal feel. It was also important to add a hint to the fact he was Irish in the logo to allude to the type of voiceover he is. For this, we chose to use the national emblem of Ireland, a shamrock in a subtle green that was then used as an accent colour throughout his website.

The Design Process

Goals


• Create colour palette that compliments Michael's Irish background

• Simplify Michael's existing logo to bring in new colour choices, newly designed shamrock and chosen font

Deliverables


• Complete branding refresh

• Newly designed logo in variety of styles and colour ways

Selected statement from Michael's larger testimonial below
One Size Doesn't Fit All (Or Something Like That)
We tailor our pricing to exactly what you need

A call to action segment, detailing how we will tailor pricing based on their requirements (size of website, branding, logo design, hosting etc). Relatively concise but still providing detailed value.