Brand Creation

Emily Jardine is an established voiceover with an ever-expanding list of amazing clients. With so much knowledge and experience in the industry, as a voiceover and casting director, Emily has started her own voiceover coaching so that she is able to share this one-of-a-kind knowledge with others. Although Emily has many years of success within the industry, she did not have any branding or a professional website and therefore she thought it was time to invest in this element of her business.

We were so excited to take on this project with Emily, and to see where our brand exploration would take us. During our initial meeting Emily expressed her thoughts on colours and how she had envisioned a very dark colour palette of mainly blacks and golds. However during the colour palette draft stages, we quickly discovered that a more feminine take on these colours was far more in keeping with Emily’s personality and she felt far more excited and connected to this. 

We then began to explore logo options and Emily wanted to be able to communicate how professional but approachable she operated her business. This led to the incorporation of a modern, corporate font mixed with a signature style font to perfectly embody these two different parts of Emily’s personality and her business.